Qustion 7.10 Essay Example | Topics and Well Written Essays - 500 words

Qustion 7.10 - Essay Example The rise of technology has enhanced communication across the world. In addition, the cost of internet has fallen down. The use of focus groups can be implemented by embracing video-conferencing, telephone calls and online interviews. Pepsi can use all the three avenues to reach more participants. Video-conferencing has emerged as a major channel for communication across international markets. As a result, people can communicate from different parts of the world. The approach would also enable the market research team at the global office to collect important data that would reveal significant information about the issue. Focus groups provide a great opportunity to generate honest feedback from the audience (Warner, 2014). The video recordings can be analyzed to examine the facial expressions of the participants. Although the cost of video-conferencing equipment is relatively high, it is easy to set up. Furthermore, it can enable the marketers to reach a wide reach of customers in dif ferent parts of the world. However, Pepsi will have to create an effective action plan for implementing this qualitative research methodology. Besides selecting qualified and experienced partners, it needs to select an appropriate sample size. Focus groups are usually limited in number. They usually involve six to twelve participants (Bryman & Bell, 2015). The organization can interview three different focus groups in each market. In addition, it should pay attention to the demographic and cultural factors. The participants must be diverse. Demographic and cultural factors influence consumer behavior (Lamb, Hair, & McDaniel, 2012). They should also have the ability to respond to the questions effectively. The organization may have to hire translators in order to communicate with participants who do not speak English. It is important to remember that transparency and accountability are

Statistical Methods in Economics Coursework Example | Topics and Well Written Essays - 1000 words

Statistical Methods in Economics - Coursework Example The scheme in particular was designed to favour the usage of bicycle for a short period usually less than 30 minutes. In addition, Transport for London believes that about 0.5% of all cycle journeys start or end at Queen Marys, Mile End docking station. With this statistics in mind, the main objective of this research is 1) estimate the average length of bicycle hire and 2) to estimate the proportion of journeys taking place from and to the â€Å"Queen Marys, Mile End† docking station. In order to carry out this research as a way of organization, section 1 will provide a brief explanation of how the research was be organized, section 2 will look at two unbiased estimators and use them to provide an estimate of: the average length of the bike hire and the proportion of bike journeys taking place from and to the â€Å"Queen Marys, Mile End â€Å"docking station. Section 3 on the other hand will look at the two confidence intervals that have a high probability of: capturing the average length of the bike hire and the actual proportion of bike rides taking place from and to the â€Å"Queen Marys, Mile End â€Å"docking station. Section 4 will detail a hypothesis test to test whether the average length of the bike hire is consistent with Transport for London expectation that the pricing scheme gives incentives to users to hire the bikes for no longer than 30 minutes. Finally Section 5 will evaluate a hypothesis test to test whether the proportion of bike rides taki ng place at the â€Å"Queen Marys, Mile End† docking station is greater than the 0.5% expected by Transport for London. Data containing the information was obtained from London transport. The stratified sampling was done. The data was divided into strata of 100 for 1000 samples then a simple random sampling was done so to give each area an equal opportunity representation. After that, the probability of success will be noted, and then 95% and 99% confidence level will be used to estimate